Launched the new perfume by Ferragamo, commemorated with a vibrant celebration.
Guests from all over the world gathered against the spectacular natural backdrop of the Arno River, enhanced with mesmerizing light displays.
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The event organized by Salvatore Ferragamo Parfums to present the new fragrance ‘Emotion’ on the banks of the Arno.
Stunning projections on the Ponte Vecchio (without any commercial-style faux pas): the sun, the rain, the clouds, musical notes, iris, roses, kisses, faces Marylin Monroe like those of Anita Ekberg and Marcello Mastroianni in “La Dolce Vita” Audrey Herpburn, the marbles of the Duomo and the Baptistery, and the colors of Florence’s panoramas. A magnificent sight in the darkness of the evening, which also delighted the many passersby and tourists who watched the event from the embankments of the Lungarno and applauded. Just as when the boatman passed on the Arno, paying homage to the river’s glorious history, and then a whirlwind of light emerged from the water with the hologram of the perfume bottle and the brand’s name “printed” between the air and the droplets.
PRESENTATION OF FERRAGAMO’S EMOTION PERFUME: LIGHT FESTIVAL ON PONTE VECCHIO
