VIORICA PROTAGONIST OF THE FENDI EVENT
Fendi celebrated its 90th anniversary in the fashion industry with two incredible and spectacular events, both held on July 7th. It did so by linking its image to the City of Rome, choosing two symbolic locations of the Capital and with a symbolism linked to water. It started with an afternoon fashion show on the waters of the Trevi Fountain, restored thanks to Fendi’s contribution, and ended with a day of incredible suggestions on the terrace of Pincio for an exclusive dinner like no other seen in times past.
Water was the common thread of the day, from when the transparent catwalk gave the sensation of seeing the models skim the crystal-clear waters, enhanced by the renewed whiteness of the marbles of the world’s most famous fountain, to being one of the elements of the setups for the evening at Pincio.
And water was also the protagonist in this second dreamlike setting desired by Fendi, where the fountains set up by VIORICA provided emotions and suggestions to the numerous VIP guests of Silvia Venturini Fendi. Over 200 guests celebrated this important milestone together with Silvia Venturini Fendi and Karl Lagerfeld, including VIPs and celebrities from the world of fashion and entertainment. From Kate Hudson to Bella Thorne, from Miriam Leone to Kasia Smutniak, Franca Sozzani, Ornella Muti, Gong Li.
Event organized by Palazzi Gas Events, known for their expertise in scenography, decorations, and artistic language in creating stunning experiences.
